2014, a year of major contradictions in consumer behavior – CPP-LUXURY

See on Scoop.itLuxury World

According to Euromonitor’s latest Top 10 Global Consumer Trends, 2014 will be a year of contradictions in terms of consumer preferences and behavior.  They show a desire to indulge in luxury and instant gratification, expressed by the need for an even smarter smartphone, a passion for apps, a faster route to purchase and a craving for the visual. However, in parallel are struggles for better work/life balance, the concerns of eco-worriers, an appreciation of frugality and imperfection and a longing for the authenticity of home and community. Other dominant consumer trends […]

Charles Jackson‘s insight:

This is interesting.. A shame in many ways as far as I am concerned.

See on www.cpp-luxury.com

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