Luxury women’s watches on the rise – CPP-LUXURY

See on Scoop.itLuxury World

As sales of men’s watches in China have slowed, and demand in the West is not enough to pick up the slack, major luxury watch-makers are looking intensly at the potential of ladies’ watches  “Women are the future of watches,” says Jean-Claude Biver, head of LVMH‘s watch unit. “There’s huge potential in women’s watches that is only half exploited today.” Traditionally women have shown little inclination to buy the kind of mechanically complex, multi-functional pieces on which Swiss manufacturers have built their reputation for precision – this kind of engineering needs space and results […]

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