Many international luxury brands still lag behind in China’s e-commerce – CPP-LUXURY

Exane BNP Paribas recent study, “China Reality Check: Luxury and the Online Boom,” examined ten of China’s top multi-brand e-commerce websites and compared international luxury brands by the number of these sites on which they can be found. Among soft luxury companies, Burberry leads the pack with items for sale on 10 multi-brand e-tailers in China, including Secoo, Yintai, and JD.com. Chloe, Dolce & Gabbana, Gucci, and Tod’s rounded out the top five with products for sale on all ten websites. One important Italian brand with no multi-brand e-commerce presence […]

Source: www.cpp-luxury.com

See on Scoop.itLuxury World

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